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Microsoft Office 2010 Download For Pc
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When a market is static or contracting, or when you’re a dominant player with few competitors, there’s little reason to offer free or cheap upgrades from your older products, or those of your competitors; if you can’t make enough money from selling perpetual licences to new users, you need to look for alternative revenue streams. That’s why Microsoft removed all 'upgrade' pricing from its Office product range when it introduced Office 2010. Upgrade pricing had been on its way out for years, as the number of competing products that could qualify you for a reduced upgrade price was steadily reduced. Microsoft had also been reducing the range of its own products that qualified; you needed a reasonably up-to-date version of Office to qualify for the upgrade price to Office 2007 – Office 97 was no longer on the list.
You couldn’t use the free copy of Microsoft Works that came bundled with your PC to get a cheap upgrade to Microsoft Office, either. If your needs are modest, you may find Office Web Apps will do all you want For Office 2010, instead of cheap upgrade prices, Microsoft introduced the 'Product Key Card' (PKC), a box containing only the licence and your product key on a plastic card.
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After downloading the installation pack for Office from the Microsoft website, you’d activate it using the PKC you bought from a shop. PKCs are cheaper than the standard boxed product, not because they don’t include any CDs (that only accounts for pennies of the overall price), but because they give you highly restricted licences: PKC licences, like OEM licences, are tied to one computer and last only for the lifetime of that computer. You can’t legally move a PKC copy of Office onto a new computer, even if you uninstall it from the original computer. The difference between Full Packaged Product (FPP) licences and PKC licences is especially apparent with retail copies of Office Home & Student 2010. The FPP licence allows the software to be installed and used on up to three computers in the same household, whereas the PKC licence is restricted to only one computer but costs almost as much (£110 for the PKC, compared to £140 for the FPP). I suspect many people were confused by the modest price difference and opted for the slightly cheaper PKC version, only to find they’d bought a highly restricted licence.